Cromer is a market town close to the shore of this dangerous coast. I know nothing it is famous for (besides it being thus the terror of the sailors) except good lobsters, which are taken on that coast in great numbers and carried to Norwich, and in such quantities sometimes too as to be conveyed by sea to London.
Farther within the land, and between this place and Norwich, are several good market towns, and innumerable villages, all diligently applying to the woollen manufacture, and the country is exceedingly fruitful and fertile, as well in corn as in pastures; particularly, which was very pleasant to see, the pheasants were in such great plenty as to be seen in the stubbles like cocks and hens—a testimony though, by the way, that the county had more tradesmen than gentlemen in it; indeed, this part is so entirely given up to industry, that what with the seafaring men on the one side, and the manufactures on the other, we saw no idle hands here, but every man busy on the main affair of life, that is to say, getting money; some of the principal of these towns are:—Alsham, North Walsham, South Walsham, Worsted, Caston, Reepham, Holt, Saxthorp, St. Faith’s, Blikling, and many others. Near the last, Sir John Hobart, of an ancient family in this county, has a noble seat, but old built. This is that St. Faith’s, where the drovers bring their black cattle to sell to the Norfolk graziers, as is observed above.
From Cromer we ride on the strand or open shore to Weyburn Hope, the shore so flat that in some places the tide ebbs out near two miles. From Weyburn west lies Clye, where there are large salt-works and very good salt made, which is sold all over the county, and sometimes sent to Holland and to the Baltic. From Clye we go to Masham and to Wells, all towns on the coast, in each whereof there is a very considerable trade carried on with Holland for corn, which that part of the county is very full of. I say nothing of the great trade driven here from Holland, back again to England, because I take it to be a trade carried on with much less honesty than advantage, especially while the clandestine trade, or the art of smuggling was so much in practice: what it is now, is not to my present purpose.
Near this town lie The Seven Burnhams, as they are called, that is to say, seven small towns, all called by the same name, and each employed in the same trade of carrying corn to Holland, and bringing back,—etc.
From hence we turn to the south-west to Castle Rising, an old decayed borough town, with perhaps not ten families in it, which yet (to the scandal of our prescription right) sends two members to the British Parliament, being as many as the City of Norwich itself or any town in the kingdom, London excepted, can do.
On our left we see Walsingham, an ancient town, famous for the old ruins of a monastery of note there, and the Shrine of our Lady, as noted as that of St. Thomas-à-Becket at Canterbury, and for little else.
Near this place are the seats of the two allied families of the Lord Viscount Townsend and Robert Walpole, Esq.; the latter at this time one of the Lords Commissioners of the Treasury and Minister of State, and the former one of the principal Secretaries of State to King George, of which again.
From hence we went to Lynn, another rich and populous thriving port-town. It stands on more ground than the town of Yarmouth, and has, I think, parishes, yet I cannot allow that it has more people than Yarmouth, if so many. It is a beautiful, well built, and well situated town, at the mouth of the River Ouse, and has this particular attending it, which gives it a vast advantage in trade; namely, that there is the greatest extent of inland navigation here of any port in England, London excepted. The reason whereof is this, that there are more navigable rivers empty themselves here into the sea, including the washes, which are branches of the same port, than at any one mouth of waters in England, except the Thames and the Humber. By these navigable rivers, the merchants of Lynn supply about six counties wholly, and three counties in part, with their goods, especially wine and coals, viz., by the little Ouse, they send their goods to Brandon and Thetford, by the Lake to Mildenhall, Barton Mills, and St. Edmundsbury; by the River Grant to Cambridge, by the great Ouse itself to Ely, to St. Ives, to St. Neots, to Barford Bridge, and to Bedford; by the River Nyne to Peterborough; by the drains and washes to Wisbeach, to Spalding, Market Deeping, and Stamford; besides the several counties, into which these goods are carried by land-carriage, from the places, where the navigation of those rivers end; which has given rise to this observation on the town of Lynn, that they bring in more coals than any sea-port between London and Newcastle; and import more wines than any port in England, except London and Bristol; their trade to Norway and to the Baltic Sea is also great in proportion, and of late years they have extended their trade farther to the southward.
Here are more gentry, and consequently is more gaiety in this town than in Yarmouth, or even in Norwich itself—the place abounding in very good company.
The situation of this town renders it capable of being made very strong, and in the late wars it was so; a line of fortification being drawn round it at a distance from the walls; the ruins, or rather remains of which works appear very fair to this day; nor would it be a hard matter to restore the bastions, with the ravelins, and counterscarp, upon any sudden emergency, to a good state of defence: and that in a little time, a sufficient number of workmen being employed, especially because they are able to fill all their ditches with water from the sea, in such a manner as that it cannot be drawn off.