When there is a paragraph ending, The President spoke as follows:, place the subhead before this paragraph and not between it and the quoted matter.
Avoid such makeshift constructions as
M A Y O R WILL
RESIGN, SAID
WILSON WON'T
REPLY, RUMOR
Avoid beginning a head with quotation marks because the white space destroys the balance of the head. When it is unavoidable, use single quotation marks.
Avoid heads in which a dash takes the place of says, as,
SHIPPING BOARD
MUST GO—WILSON
When this style is necessary, use quotation marks.
It is permissible to make the first deck of a head a quotation without quotation marks, writing the name of the person quoted in full-face caps immediately below the deck. One need seldom resort to this expedient.
Be careful of the present tense in writing of historical events. The head on a story about the legality of Christ's trial should not read,
JESUS CHRIST IS
ILLEGALLY SLAIN