nor should it read
JESUS CHRIST WAS
ILLEGALLY SLAIN
but it should read
SAYS CHRIST WAS
ILLEGALLY SLAIN
Remember always in writing heads that although a newspaper man seldom reads more than the first deck, deciding by that whether to read the story, many readers of the paper read no more than the head, and for them it should summarize the story, embodying all its salient features.
GRAMMAR
The most common errors in grammar to be found in copy are in:
- The agreement of a verb with its subject.
- The relation of pronouns to their antecedents.
- The position of participles in relation to the words they modify.
- The use of co-ordinate conjunctions to connect elements of the same kind.
The position of correlative conjunctions with relation to the elements they connect.