QUANTITY OF INFORMATION
How should we measure the quantity of information? The smallest unit of information is a “yes” or a “no,” a check mark (✓) or a cross (✕), an impulse in a nerve or no impulse, a 1 or a 0, black or white, good or bad, etc. This twofold difference is called a binary digit of information ([see Supplement 2]). It is the convenient unit of information.
SCHEMES FOR EXPRESSING MEANINGS
| Example: | |||||
|---|---|---|---|---|---|
| /——————^—————————\ | |||||
| No. | Principle of Scheme | Sign | Used in | Significance | Name of Scheme |
| (1) | (2) | (3) | (4) | (5) | (6) |
| Sounds | |||||
| 1. | Sound of new word is like sound of referent | Bobwhite[2] | Spoken English | kind of quail, so called from its note | Imitative; bowwow theory |
| 2. | An utterance becomes a new word | Pooh![3] | Spoken English | The speaker expresses disdain | Pooh-pooh theory |
| 3. | New word is like another word | Chortle[4] | Spoken English; invented by Lewis Carroll, 1896 | “Chuckle” and “snort” blended | Analogical |
| 4. | Word has been used through the ages | Mother[5] | Spoken English | Female parent | Historical |
| Sights | |||||
| 5. | Picture is like referent | ![]() | Egyptian; Ojibwa (American Indian) | Picture of eye and tears, to mean grief | Imitative; pictographic |
| 6. | Pattern is symbol of an idea | 5 | English; French; German; etc. | Five; cinq; fünf; etc. | Ideographic; mathematical; symbolic; numeric |
| Mapping of Sounds | |||||
| 7. | Object pictured as the wanted sound | ![]() | Possible English | Picture of a knot to mean “not” | Rebus- writing; phonographic |
| 8. | Pattern is symbol for a large ound unit | ![]() | Ancient Cypriote (island of Cyprus) | Sign for the syllable mu | Syllable- writing |
| 9. | Pattern is symbol for a small sound unit | Ʒ | International Phonetic Alphabet of 87 characters | The sound zh, as s in “measure” | Phonetic writing alphabetic writing; |
| Mapping of Sights or Symbols | |||||
| 10. | Systematic combinations of 26 letters | ENIAC | Abbreviations, etc. | Initial letters of a 5-word title | Alphabetic coding |
| 11. | Systematic combinations of 10 digits | 135-03-1228 | Abbreviations, nomenclature, etc. | Social Security No. of a person | Numeric coding |
| 12. | Systematic combinations of 2 marks | ✓,✕,✕,✓,✓ | Checking lists, etc. | “yes,” “no,” “no,” “yes,” “yes,” respectively | Binary coding |
With 2 units of information or 2 binary digits (1 or 0) we can represent 4 pieces of information:
00, 01, 10, 11
With 3 units of information we can represent 8 pieces of information:
000, 001, 010, 011, 100, 101, 110, 111
With 4 units of information we can represent 16 pieces of information:
| 0000 | 0001 | 0010 | 0011 |
| 0100 | 0101 | 0110 | 0111 |
| 1000 | 1001 | 1010 | 1011 |
| 1100 | 1101 | 1110 | 1111 |


