The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

EXAMPLE 71
A word placed in exact center appears to be low

EXAMPLE 72
Showing the point of vertical balance

With roman type-faces, important words are usually emphasized by italics or small capitals. The Germans, using for body purposes a text letter which has no italic or small capitals, space the letters to get emphasis (Example [80-a]). Letter-spaced words thus used are perhaps as neat as italic, and the idea may well be adapted to roman types (Example [80-b]).

EXAMPLE 73
Balance out of center

EXAMPLE 75
The ornament balances the design. Page by School of Printing, Boston