The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

EXAMPLE 78
The effect of horizontal lines is avoided by having the space between the words approximate that between the lines

EXAMPLE 80
Emphasis obtained by letterspacing, in lieu of italics and small capitals

EXAMPLE 82
The correct modern practice of grouping the lines at the point of balance

It is not always that results are as perfect as we desire them. In New England there is a printer who, in the opinion of those fortunate to have viewed his work, is producing typography classically perfect; yet this man goes from his work at the close of the day almost discouraged because of the faults that are evident to his trained eye. The artist’s ideal always eludes him and the chase seems a hopeless one, yet he continues on lest he lose sight of it altogether. It is a good sign when one recognizes imperfections; it means that he is gaining ground on success.

EXAMPLE 125
Illustrating the significance of ornamentation, as applied to a booklet. Design by the Matthews-Northrup Works, Buffalo, N. Y.