The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

EXAMPLE 113
Type ornament based upon the inanimate

EXAMPLE 114
Type ornament based upon the animate

EXAMPLE 115. Ornamental hand-lettered effect; obtained by initials, text letter and rule

Now for contrast, compare them with the dainty, elaborately ornamental chair (Example [97]) and the title-page (Example [98]). Both chair and title-page designs are based upon the frivolous rococo style of the period known as Louis XV. (or Louis Quinze). In that period, shells and leaves conventionalized into graceful, golden curves were blended with a profusion of roses and other flowers. Straight lines were avoided, and furniture and architecture took on curves even to the extent of causing structural weakness.

EXAMPLE 116
Corner ornaments may have been suggested by the bolts on inscription plates or by the cross lines on books

EXAMPLE 117
Ivy-leaf ornamentation, and spaces filled in by decoration. From an old manuscript book