The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

The best art is that which is concealed, and which unobtrusively adds effectiveness to a piece of printing.

EXAMPLE 124
This ornament, based upon the animate, not well suited for business purposes

EXAMPLE 126

EXAMPLE 127
These pages are model specimens of book typography. Shown here in the actual size of the originals, from zinc etchings

THE TYPOGRAPHY OF BOOKS

Good taste, a quality essential to the successful production of all kinds of printing, is of great importance in the typography of books. In the matter of good taste most of us are specialists—we perfect our judgment in some one respect and let it remain erratic in others. A musician or other artist may stand high in his class and yet, perhaps, show poor taste in dress and manners.