EXAMPLE 192
Interesting page from a sewing-machine catalog. By Matthews-Northrup Works, Buffalo, N. Y.
Example [192].—This shows a page from a catalog of sewing machines and sewing-machine parts. The workings of the machine were pictured in such a realistic manner that the effect was almost equivalent to a demonstration on the machine itself. The border did not force itself on the attention, yet furnished the decorative element to the page. The type matter, in Caslon roman, was stylishly arranged in harmony with illustration and border, and was notable because it was probably given as much consideration as the designing and plate-making.
EXAMPLE 193
Neat typography on an attractive background. Glove catalog by the Hall-Taylor Company, Milwaukee, Wis.
EXAMPLE 195
Clever treatment of tabular matter in a catalog page. By the Chasmar-Winchell Press
EXAMPLE 194
An artistic treatment of a commercial catalog showing what is possible in typography. By Taylor & Taylor, San Francisco, Cal.
Example [193].—This firm has gloves to sell and in a particularly pleasing and artistic manner catalogs them for the information of the buying public. By means of the four-color process the gloves are shown in their natural colors, and placed in the “spotlight,” as it were, by the gradual fading away of the dark background about them. A general talk on the subject of gloves is carried from page to page, while the number and description are placed in smaller type directly beneath the articles.