The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

EXAMPLE 293
Individuality obtained by means of decorative initials

EXAMPLE 294
Just a neat typographical arrangement

EXAMPLE 296
A heading in two groups. By Harry A. Anger

Example [290].—This example is a resetting of a letterhead on which the printer had imitated bricks by using oblong border units printed in red. His effort was too literal, and in rearranging the heading the purpose was merely to suggest bricks and tiles in a light-printing border. Spaced Caslon capitals completed an effect that is unusual and distinctive. The line “Brick and Tile” could be printed in color.

EXAMPLE 297
A neat letterhead and uncommon distribution of color. By Leon I. Leader

EXAMPLE 298
Double-panel treatment that is unusual