The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

EXAMPLE 309
An elaborate envelop corner

Example [309].—Seldom should an envelop corner card be as elaborate as this one, but when such an arrangement is allowable, as in this case, the design shown is worthy of consideration. The type-face is Caslon with Caslon Text, and the bands are made by using square ornaments with alternating blank space inside of rules.

EXAMPLE 312
The non-stock-ruled type of billhead, with a panel in which name, date and other items are recorded. Showing use of roman lower-case

EXAMPLE 313
Remove the words “Sold to” and the rule work, and this could be used as a letterhead. Showing use of italic lower-case with spaced roman capitals

BILLHEADS & STATEMENTS

The printer called on to produce a billhead has a responsibility seldom fully realized. He has a duty to himself, to his customer and to those who come after, which is best carried out by suitable and dignified type composition. A business house has been known to use the same design of billhead for fifty years, and it is a fact that many merchants cannot be persuaded to change the style of the billhead, no matter how homely it may be.