Example [330].—Another typographic label of character, a study in black and white. The border (a combination of a heavy and a light rule) was made intensely black to contrast with the white background, an effect as of color. A type-face (Bodoni Bold) with similar strong contrasts was then selected, arranged with liberal margins in the upper part. A suitable ornament in dark tones added the picture element, and the words “Deliver to” were widely letterspaced, as they were used decoratively. This and the other typographic specimens indicate the possibilities that are present in the everyday tools of the printer and the material that is available. Many printers feel that they are not able to produce typographic work of real quality, assuming that special equipment is needed. The truth is that many are not able to produce good printing because their type equipment and decorative material have not been well selected. The fact that there is a lack of suitable type-faces usually reveals itself to them after they have learned that one type-face is not so good as another. In the finished work there is nothing seen of the presses, of the imposing stones, or of the composing frames, but the print of the type-face is on every sheet.
EXAMPLE 330
A typographic study in black and white
EXAMPLE 331
A Caslon specimen, with decorative interest
EXAMPLE 332
Harmony of border, decorative device and lettering
EXAMPLE 333
Possible of typographic improvement
