The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

Example [353].—A decorative card that could be merged in color treatment with an antique-finished stock of some suitable tint.

EXAMPLE 350
A strong design for special purposes

Example [354].—Horizontal lines crossing the face of a card are rarely successful because they usually separate connecting phrases, but in this instance the lines are a necessary part of the design and divide the type matter at a suitable place.

EXAMPLE 351
Classic arrangement in one size of type

EXAMPLE 353
Highly decorative, with possibilities for harmonious color effects

EXAMPLE 354
The horizontal lines are well employed