- Standardizing the arrangement, [336]
- Dignified treatment for a well-known house, [337]
- Forceful card treatment, [338] (insert)
- An unconventional effect, [339] (insert)
- A black monogram that is attractive, [340] (insert)
- The monogram in color, [341]
- An uncommon typographic effect, [342]
- High-hat-and-frock-coat treatment, [343]
- Business card in blocked capitals, [344]
- An underprinting decorative device, [345]
- Roman capitals with italic lower-case, [346]
- Modern German card treatment, [347]
- Decorative style suited to business, [348]
- Italic is sometimes pleasing, [349]
- A strong design for special purposes, [350]
- Classic arrangement in one size, [351]
- A large amount of copy, [352]
- Highly decorative, [353]
- Horizontal lines well employed, [354]
- For general purposes, [355]
THE BLOTTER
Page [131]
- A model blotter, [356] (insert)
- Modest amount of copy, [357]
- A convention-hall blotter, [358]
- Strong but pleasing contrasts, [359]
- Suggestive of an architectural panel, [360]
- Treatment that survives the test, [361]
- Neat, refined arrangement, [362]
- Type matter that fills the blotter, [363]
- A blotter arranged the narrow way, [364]
- Harmonizing typography, [365]
POSTERS, CAR CARDS, WINDOW CARDS
Page [135]
- Typographic poster in Roman capitals, [366] (insert)
- Lettered poster worthy of study, [367]
- A car card that has suggestion, [368]
- Little copy and strong contrasts, [369]
- Unique insurance advertising, [370]
- Simplicity worthy of adaptation, [371]
- Refined theatrical printing, [372] (insert)
- A strong poster on plain lines, [373] (insert)
- Type treatment that suggests Franklin’s time, [374]
- Poster in Shakespearean typography, [375]
- Simple typographic treatment, [376]
- Colonial style on a window card, [377]
- Suggestion for an excursion card, [378]
ADVERTISEMENTS
Page [130]
- Newspaper advertisement arranged without thought, [379]
- Easier to read and more pleasing to look at, [380]
- A city department-store advertisement, [381] (insert)
- The conversational style, [382]
- Name and trademark sell the goods, [383]
- One word thoroly advertised, [384]
- Interesting use of white space, [385]
- A bordered advertisement, [386]
- Study in advertising values, [387]
- Pictorial store advertisement, [388]
- The store name does not appear, [389]
- Four country-newspaper advertisements, [390] (insert)
- A good-looking advertisement, [391]
- Suggested by building architecture, [392]
- A long list of agents, [393]
- Planned to sell high-priced cars, [394]
- Roman lettering and architecture, [395]
- Uncommon placing of blank space, [396]
- Modest display of a magazine advertisement, [397]
- Blank space emphasizes illustration, [398]
- A country-newspaper advertisement, [399]
- Classified advertisements, [400]