The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

EXAMPLE 411
Harmony of the type-faces used for heading and text

Examination of about two score of magazines revealed three groups of dimensions: 7 × 10, 9 × 12 and 11 × 14 inches. These dimensions are approximate, few magazines measuring exactly the same, the variations amounting to half an inch in some instances and several inches in others.

EXAMPLE 412
Advertising the story to the readers

EXAMPLE 414
Style of make-up of these three pages suggested by Benjamin Sherbow

EXAMPLE 413
Interesting heading treatment and inserted feature panel

Scribner’s is a type of the magazine in the 7 × 10 class (the actual measurement being a trifle minus); the Independent, of the 9 × 12 class (actual measurement 8¾ × 12 inches); and the Saturday Evening Post, of the 11 × 14 class, measuring exactly that size.