Collier’s (Example [418]) begins each editorial with an initial letter, followed by several words in capitals, and the title in a dark-faced italic is set at the left end of the line. A decorative symbolic heading is placed above all.
System (Example [419]) has a neat, readable editorial page, arranged in an interesting manner. The name of the magazine, of the editor, and the month and volume are neatly placed at the top, and the blank space that follows, occupied solely by the small black decorative mark, gives pleasure. Each editorial is introduced by a heading in small capitals and by an initial, which is larger in the first article. The editorial page of Advertising and Selling (Example [420]), by Sherbow, is unlike any of the others. Rules are used between columns, on both sides of headings, and above and below the page heading. The result is pleasing, and invites reading of the page.
EXAMPLE 429
Caslon headings and an old-style text type
The style of make-up of The American Printer editorial page (Example [428]) was purposely patterned after that of the conventional newspaper editorial page. The editorials of conservative metropolitan newspapers are probably read more regularly than any other part of the publications, and such reading has possibly been invited by the restful style of the typography. There is reason to believe that this somewhat old-fashioned treatment and its lack of affectation have really accomplished what was intended.
The editorial page should be unlike the other pages of a periodical, and these examples should assist printers and editors in determining suitable typographic treatment.
Features.—Typography can have much to do with the playing up of features in periodical make-up. An instance is the page reproduced as Example [426], which consists of what would ordinarily be the notes of the convention. In this instance the notes were written in a style that suggests the quaint diction of Colonial days. Some of the words of the text were capitalized, as was done in those times. In the page heading a few of the letters were tilted to give an irregularity caused in old composition by defective typefounding. Even the brass rules were nicked (brass rule was seldom in good condition in the old days). A crude initial of ancient vintage and an illustration simulating an old woodcut added decorative interest. This page was a change from the routine style of the other pages.
The page from Collier’s (Example [409], Insert) was one of the features of a Thanksgiving number. Its decorative border suggests the treatment found in Books of Common Prayer (see page [27]).
