EXAMPLE 447
Easily read and pleasingly illustrated. By the Warde Press, Pittsburgh
While house-organs should be edited with the purpose of presenting useful technical and business information to customers, there should be sufficient light matter and features to maintain interest. Not unimportant is the typography of such features. In the make-up of all house-organs are spaces at the end of articles that are available for feature purposes. Example [432] shows how one bit of blank space was made attractive by well-arranged small capitals, and in Example [450] similar use has been made of italic.
Articles of merchandise that are old-fashioned in their appeal furnish a motif for typographic treatment that can be made a feature. Examples [433] and [434] show Colonial typographic treatment, the use of italic and spaced small capitals, added to which is a feature page topped by an old-fashioned woodcut.
There is a suggestion of ancient rubricated books in the typographic handling of Example [445], appropriate for a printer who does typography especially well.
Borders around the text pages of house-organs can be made to act as features if they are designed with proper restraint, as was done in Examples [432] and [450].
Rules and decorative borders, ornaments and initials are not out of place on house-organs when used as they are in Examples [440], [443], [444] and [445].
When the house-organ is issued monthly an old-fashioned “almanack,” with appropriate matter interpolated, makes a good feature, as in Example [457].
EXAMPLE 448
A typographic house-organ
