EXAMPLE 454
A good specimen of house-organ cover
EXAMPLE 456
Cover of “The Philistine” issued about two months before Elbert Hubbard went down with the “Lusitania”
House-organs are sometimes successful when laid out in newspaper style for four pages about 9 × 12 inches in size. The text matter is planned for three columns, the text type being eight- or nine-point, such as is customarily found on machines. Headings are graduated on the newspaper plan according to their importance. Illustrations are included at suitable points in such newspaper-like house-organs.
EXAMPLE 455
Blank space used to good advantage. Text page from “The Ambassador”
There is suggestion for a novel house-organ treated in old-time newspaper style in the reproductions of the first two newspapers published in America. (See Examples [401] and [402] of the chapter on “Newspapers.”)
A western printer, who has found the house-organ to be effective in his business, expressed himself in these words:
Nowadays children are entertained as they are taught, and they learn unconsciously and much more readily than when study was made a task and a hardship. That is the principle we must embody in a house-organ—entertain and instruct simultaneously. Make your readers smile and enjoy themselves while they are learning the value of good printing, prompt service and square dealing. Create in them a desire to be as particular about their printing as they are about their company or the set of a collar, but keep them entertained and interested the while. Of course this can be overdone, so don’t make the mistake of having too much outside matter, but keep to your subject in a tactful way.