The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

EXAMPLE 523
Block types, serifless and of one thickness of stroke

EXAMPLE 524
Modern-art poster type; the upper alphabet being known as Publicity Gothic, and the lower one as Advertisers’ Gothic

EXAMPLE 525
McFarland (lower line), based upon the French Oldstyle (upper line), the strokes having been made bolder

EXAMPLE 526
A few representative bold-face types

Types for Special Purposes

There are numerous other faces, many of them admirable, which for lack of space cannot be shown or described here. There are type-faces for special purposes, such as the imitation copperplate-engraving faces, made in English and French Scripts, Romans, Texts and Gothics; imitation typewriter faces, gray-printing “halftone” faces, such as were used for many years as a head-letter on the Ladies’ Home Journal.