Supposing Examples [2], [3] and [4] to be dummies of pages, the composition of which is to be done on the linotype or monotype machine, the layout man with his pica measure starts at the initial letter T and measures and counts the lines, noting the results in the margins. (See Example [4-a]. The page as shown is slightly reduced, hence the lines do not measure as set forth.) The figures are copied from the margins onto a slip and will then appear as shown in Example [4-b].
This plan emphasizes the necessity of a layout man as a member of the executive staff in the modern printshop. It may be a simple procedure to reset run-around matter at the moment it is needed by the make-up man, but it is an expensive habit.
EXAMPLE 13
Label as laid out
The average stationery job is sometimes given scant attention in the larger printshops where long runs on cylinder presses overshadow it in importance. This condition leads to unsatisfactory results and the customer is the sufferer; his stationery as a whole is likely to be not only inartistic but a patchwork of typographic styles and arrangements. To illustrate this: A dealer in artists’ materials orders at various times letterheads, business cards and package labels, and the copy is sent to the workrooms with no instructions about style. Assuming that a different compositor gets each order, the jobs are composed as shown in Examples [8], [9] and [10]. These specimens are above the average in arrangement, but are faulty in that they have no relation to each other in appearance; have nothing distinctive in their typography that identifies the business card with the letterhead or the label.
EXAMPLE 14
Layout of a cover-page, with instructions in detail as to material to be used. Reduced from original
EXAMPLE 15
Cover-page as set from the instructions. Reduced from original