Harmonious and appropriate results in printing are brought about by discreet selection and use of these three elements: type, ink, paper. It is one thing to ink the type and pull an impression on paper, and it is another thing to do it properly. It makes a difference what type is used, what ink is used, and what paper is used. There are hundreds of type-faces, many colors and qualities of inks, and a variety of finishes and qualities of papers.
As to type-faces: Printers of law briefs and legal blanks need the formal, legible modern romans. Printers making a specialty of commercial stationery, wedding invitations and calling cards need scripts and engravers’ romans. Printers whose chief product is high-class announcements and booklets cannot do without old-style romans, italics and text faces. When everything in printing from the diminutive calling card to the massive catalog is solicited many styles of type-faces are needed.
A
Harmony. The heavy line and the light line are found in the construction of both border and type-face.
B
Harmony. The black, pointed characteristic is a peculiarity of both type-face and border.
C
Harmony. Type-face is made of strokes of one width; border is composed of one line of similar width.
D
Harmony. The two type faces are of the same design; one is stronger in tone.