To
the Men and Women
of
The Great Macy Family
Whose Fidelity and Interest,
Whose Enthusiasm and Ability
Have Upbuilded
A Lasting Institution of Worth
in
The Heart of a Vast City
This Book is Affectionately Dedicated
by its Author.
E. H.

CONTENTS

CHAPTERPAGE
Introduction[ix]
Yesterday
I. The Ancestral Beginnings of Macy's[3]
II. The New York That Macy First Saw[7]
III. Fourteenth Street Days[31]
IV. The Coming of Isidor and Nathan Straus[47]
V. The Store Treks Uptown[63]
Today
I. A Day in a Great Store[87]
II. Organization in a Modern Store[109]
III. Buying to Sell[145]
IV. Displaying and Selling the Goods[163]
V. Distributing the Goods[185]
VI. The Macy Family[201]
VII. The Family at Play[233]
Tomorrow
I. In Which Macy's Prepares to Build Anew[255]
II. L'Envoi[279]

ILLUSTRATIONS

The New York to Which Macy Came—in 1858[Frontispiece]
FACING PAGE
The Beginnings of Macy's[18]
The Fourteenth Street Store of Other Days[34]
The Herald Square of Ante-Macy Days[66]
The Macy's of Today[82]
Where Milady of Manhattan Shops[114]
The Science of Modern Salesmanship[210]
The Summer Home of the Macy Family[242]