A staff of men soon arrived from the Gas Company's offices; but the falls of ruins were already so numerous and so dangerous, that they were not able to work effectually.
In fact, the whole of Hamsell Street was before long in flames; and in spite of all efforts, the fire spread to Redcross Street, Jewin Crescent, Jewin Street, and Well Street. The brigade had arrived with their usual promptitude; but before their appliances could bring any considerable power to bear, the conflagration was extending fast and fiercely.
The thoroughfares were narrow, the buildings high, and the contents of a very inflammable nature, such as stationery, fancy goods, celluloid articles (celluloid being one of the most inflammable substances known), feathers, silks, etc., while a strong breeze wafted burning fragments hither and thither. Windows soon cracked and broke, the fire itself thus creating or increasing the draught; the iron girders yielded to the intense heat, the interiors collapsed, and the flames raged triumphantly.
In Jewin Crescent, the firemen worked nearly knee-deep in water, and again and again ruined portions of masonry crashed into the roadway. Through the afternoon, engines continued to hurry up, until at five o'clock the maximum number of about fifty was reached. The end of Jewin Street resembled an immense furnace, while the bare walls of the premises already burnt out stood gaunt and empty behind, and portions of their masonry continued to fall.
Firemen were posted on surrounding roofs and on fire-escape ladders, pouring immense quantities of water on the fire, while others were working hard to prevent the flames from spreading. All around, thousands of spectators were massed, pressing as near as they could. They responded readily, however, to the efforts of the police, and order was well maintained.
This was the critical period of the fire. It still seemed spreading; in fact, it appeared as though there were half a dozen outbreaks at once. But after six, the efforts of the firemen were successful in preventing it from spreading farther. As darkness fell, huge flames seemed to spurt upward from the earth, presenting a strikingly weird appearance; they were caused by the burning gas which the workmen had not been able to cut off. Crash succeeded crash every few minutes, as tons of masonry fell; while in Well Street, at one period a huge warehouse, towering high, seemed wrapped in immense flame from basement to roof.
An accident occurred by Bradford Avenue. Some firemen, throwing water on the raging fire, were suddenly surprised by a terrible outburst from beneath them, and it was seen that the floors below were in flames. To the excited spectators it seemed for a moment as though the men must perish; but a fire-escape was pitched for them, and amid tremendous cheering the scorched and half-suffocated men slid down it in safety.
Cripplegate Church, too, suffered a narrow escape, even as it did in the Great Fire of 1666. On both occasions, sparks set fire to the roof, the oak rafters on this occasion being ignited. But the special efforts made by the firemen to save it were happily crowned by success, though it sustained some damage. Also Mr. Nein, one of the churchwardens, assisted by Mr. Morvell and Mr. Capper, posted on the roof, worked hard with buckets to quench the flames.
It was late at night before the official "stop" message was circulated, and eight o'clock next morning before the last engine left. It was found that the area affected by the fire covered four and a half acres, two and a half being burnt out; and no fewer than a hundred and six premises were involved. Fifty-six buildings were absolutely destroyed, and fifty others burnt out or damaged. Seventeen streets were affected; but happily no lives were lost, though several firemen were burnt somewhat severely. The total loss was estimated at two millions sterling, the insurance loss being put at about half that amount. The verdict, on the termination of the enquiry at the Guildhall on January 12th, 1898, attributed the conflagration to the wilful ignition of goods by some one unknown.