CHAPTER EIGHT—THE PUSHING PROVINCIAL TOWN
I.—THE MODERN METHODS
THE MILD AND BASHFUL ENTERPRISE of Mallingham is made to look ridiculous when contrasted with the unblushing business energy of Burford, that bustling town of twenty thousand inhabitants at the farther end of Nethershire. Burford lends itself as an awful example of what can be accomplished by that dynamic element known as “push.” It was born picturesque, but has since become prosperous. Its Corporation has long ago done away with all those features of interest to antiquarians which are ineradicable in Mallington, however earnestly the ambitious Council of the latter may labour for their annihilation; so although strangers knowing something of the early history of Burford, come to it expecting to find it the “dear old quaint place” of the girl with the camera, they bicycle away before accepting the hospitality offered by the bill of fare displayed in the broad windows of the double-fronted modern restaurant lately set up by Messrs. Caterham & Co., of London, where the old conduit house, mentioned in the guide-books, stood for centuries, in the High Street. The Corporation are, it is rumoured, meditating the advisability of altering the name of the High Street into the King's Parade. The sooner they make a move in this direction the better it will be for all concerned; for undoubtedly, as the Mayor recently pointed out, the town has passed out of the category of towns with a High Street, and may claim to be admitted into the select circle of those with their Royal Avenues and Princes' Promenades.
So why not make a bold step forward with King's Parade?
Why not indeed?
The invasion of Burford by Messrs. Caterham, with their score of little marble tables and a choice of four dishes for luncheon, was equivalent to putting the seal of modernity upon the old High Street; but its claim to compete in its extent of plate-glass frontage with the most advanced centres of business enterprise, was long ago proved by the establishment of Messrs. Shenstone's fine “drapery emporium” (vide advertisements) on the site of the old Castlegate Inn. It is said that even in the difficult matter of supplying sables to suit all classes of customers this house can hold its own with any in the trade.