The furor had its effect in stimulating a desire everywhere on the part of everybody to see and hear the phonograph. A small commercial organization was formed to build and exploit the apparatus, and the shops at Menlo Park laboratory were assisted by the little Bergmann shop in New York. Offices were taken for the new enterprise at 203 Broadway, where the Mail and Express building now stands, and where, in a general way, under the auspices of a talented dwarf, C. A. Cheever, the embryonic phonograph and the crude telephone shared rooms and expenses. Gardiner G. Hubbard, father-in-law of Alex. Graham Bell, was one of the stockholders in the Phonograph Company, which paid Edison $10,000 cash and a 20 per cent. royalty. This curious partnership was maintained for some time, even when the Bell Telephone offices were removed to Reade Street, New York, whither the phonograph went also; and was perhaps explained by the fact that just then the ability of the phonograph as a money-maker was much more easily demonstrated than was that of the telephone, still in its short range magneto stage and awaiting development with the aid of the carbon transmitter.
The earning capacity of the phonograph then, as largely now, lay in its exhibition qualities. The royalties from Boston, ever intellectually awake and ready for something new, ran as high as $1800 a week. In New York there was a ceaseless demand for it, and with the aid of Hilbourne L. Roosevelt, a famous organ builder, and uncle of ex-President Roosevelt, concerts were given at which the phonograph was "featured." To manage this novel show business the services of James Redpath were called into requisition with great success. Redpath, famous as a friend and biographer of John Brown, as a Civil War correspondent, and as founder of the celebrated Redpath Lyceum Bureau in Boston, divided the country into territories, each section being leased for exhibition purposes on a basis of a percentage of the "gate money." To 203 Broadway from all over the Union flocked a swarm of showmen, cranks, and particularly of old operators, who, the seedier they were in appearance, the more insistent they were that "Tom" should give them, for the sake of "Auld lang syne," this chance to make a fortune for him and for themselves. At the top of the building was a floor on which these novices were graduated in the use and care of the machine, and then, with an equipment of tinfoil and other supplies, they were sent out on the road. It was a diverting experience while it lasted. The excitement over the phonograph was maintained for many months, until a large proportion of the inhabitants of the country had seen it; and then the show receipts declined and dwindled away. Many of the old operators, taken on out of good-nature, were poor exhibitors and worse accountants, and at last they and the machines with which they had been intrusted faded from sight. But in the mean time Edison had learned many lessons as to this practical side of development that were not forgotten when the renascence of the phonograph began a few years later, leading up to the present enormous and steady demand for both machines and records.
It deserves to be pointed out that the phonograph has changed little in the intervening years from the first crude instruments of 1877-78. It has simply been refined and made more perfect in a mechanical sense. Edison was immensely impressed with its possibilities, and greatly inclined to work upon it, but the coming of the electric light compelled him to throw all his energies for a time into the vast new field awaiting conquest. The original phonograph, as briefly noted above, was rotated by hand, and the cylinder was fed slowly longitudinally by means of a nut engaging a screw thread on the cylinder shaft. Wrapped around the cylinder was a sheet of tinfoil, with which engaged a small chisel-like recording needle, connected adhesively with the centre of an iron diaphragm. Obviously, as the cylinder was turned, the needle followed a spiral path whose pitch depended upon that of the feed screw. Along this path a thread was cut in the cylinder so as to permit the needle to indent the foil readily as the diaphragm vibrated. By rotating the cylinder and by causing the diaphragm to vibrate under the effect of vocal or musical sounds, the needle-like point would form a series of indentations in the foil corresponding to and characteristic of the sound-waves. By now engaging the point with the beginning of the grooved record so formed, and by again rotating the cylinder, the undulations of the record would cause the needle and its attached diaphragm to vibrate so as to effect the reproduction. Such an apparatus was necessarily undeveloped, and was interesting only from a scientific point of view. It had many mechanical defects which prevented its use as a practical apparatus. Since the cylinder was rotated by hand, the speed at which the record was formed would vary considerably, even with the same manipulator, so that it would have been impossible to record and reproduce music satisfactorily; in doing which exact uniformity of speed is essential. The formation of the record in tinfoil was also objectionable from a practical standpoint, since such a record was faint and would be substantially obliterated after two or three reproductions. Furthermore, the foil could not be easily removed from and replaced upon the instrument, and consequently the reproduction had to follow the recording immediately, and the successive tinfoils were thrown away. The instrument was also heavy and bulky. Notwithstanding these objections the original phonograph created, as already remarked, an enormous popular excitement, and the exhibitions were considered by many sceptical persons as nothing more than clever ventriloquism. The possibilities of the instrument as a commercial apparatus were recognized from the very first, and some of the fields in which it was predicted that the phonograph would be used are now fully occupied. Some have not yet been realized. Writing in 1878 in the North American-Review, Mr. Edison thus summed up his own ideas as to the future applications of the new invention:
"Among the many uses to which the phonograph will be applied are the following:
1. Letter writing and all kinds of dictation without the aid of a stenographer.
2. Phonographic books, which will speak to blind people without effort on their part.
3. The teaching of elocution.
4. Reproduction of music.
5. The 'Family Record'—a registry of sayings, reminiscences, etc., by members of a family in their own voices, and of the last words of dying persons.
6. Music-boxes and toys.