| CHAPTER | PAGE | |
| A Word Before | [ v] | |
| I. | What It's All About | [ 1] |
| II. | The Tools of the Trade | [ 6] |
| III. | What to Photograph | [ 11] |
| IV. | What Not to Photograph | [ 23] |
| V. | Size, Shape and Form | [ 29] |
| VI. | Where to Sell | [ 35] |
| VII. | A Survey of Markets | [ 43] |
| VIII. | Shipping the Product to Market | [ 60] |
| IX. | The Prices Paid | [ 65] |
| X. | Art Photographs | [ 72] |
| XI. | Competitions | [ 74] |
| XII. | Prints for Advertising | [ 78] |
| XIII. | Copyrights and Other Rights | [ 82] |
| XIV. | Illustrated Special Articles | [ 88] |
| XV. | The High Road | [ 93] |
MAKING YOUR CAMERA PAY
I
WHAT IT'S ALL ABOUT
Whence come the thousands of photographs used every month by newspapers and magazines?
More than that, whence do the photographs come which are used by makers of calendars, postcards, for advertisements, and for illustrating books, stories and articles?
At first thought, the answer is, "From professional photographers and publisher-photo-services." But professional photographers do not produce one-third of the photographs used, and publisher-photo-services are supplied by that same large number of camerists that supply publications with most of their prints.
No one can deny that the greatest number of prints published are bought from amateur photographers in towns no larger than the average, and sometimes smaller.