The camerist does not have to get in an air-ship and fly to Africa in order to produce photographs that will sell. Read what Waldon Fawcett says, himself a success at selling his photographs:
"The photographer is apt to think that all his ambitions would be realised if only he could journey to foreign shores or to distant corners of our country; or if he could attend the spectacular events that focus the attention of the world now and then. This is a delusion. The real triumph is that of the photographer who utilises the material ready at hand in his own district, be it large or small."
And more, a person does not have to be an expert photographer in order to succeed at the work. Here is what one prominent writer says about it:
"The requirements of the field are well within the capabilities of even the beginner in photography, viz.; the ability to make good negatives and good prints, the ability to recognise news-value, and a methodical plan to find the market where the prints will find acceptance. The man or woman who can meet these requirements should be fairly successful from the beginning, and will open up quickly new avenues of special work and profit."
In short, ability to make metaphors, create lovely heroines or such is not at all necessary to the successful selling of photographs to publications.
Is the field overcrowded? No. If there were ten times as many persons engaged in the work they could all keep themselves busy.
The field—how wide is it? Get out your map of the world. The field for making photographs extends from the top margin to the bottom, and from the left to the right. The field for selling photographs—which is more to the point—extends over about five thousand publications which use prints; not to speak of a few score of other markets.
The markets may be classified briefly:
- (1) Newspapers
- (2) Magazines
- (3) Postcard-makers
- (4) Calendar-makers
- (5) Art-study producers
- (6) Illustrations for books
- (7) Illustrations for articles
- (8) Prints for advertising.
And there are more, of more specialised branches.