But if it is necessary to square up lines and no additional words or letters can be inserted the short line may be filled with florets or other characters which should not be bolder than the type itself and should be of a style to harmonize with it as nearly as possible.
The extra wide spacing of words set in capitals, as in head-lines and running-heads, should be avoided by the young compositor; there are places where it may be unobjectionable but it will require good judgment and some experience to prevent such lines making the page look freakish or amateurish.
In jobbing, advertisement, and display work, capitals are used more freely than in plain reading matter. In book work the practice is to use capitals more freely than in newspaper composition. A study of the reading columns of daily newspapers will discover that capitals are used very sparingly and words are “kept down” in many cases which in more formal book and pamphlet work would be capitalized.
In advertisements, announcements, and circular letters, words are often capitalized for distinction or emphasis, as in these examples:
Those who win a Second or First Prize through a monthly or special contest become Honor Members of the Guild, and receive the Guild badge without charge.
You are cordially invited to attend the Spring Opening of Suits and Outside Garments for Women, on Wednesday and Thursday, April 28 and 29, in our new Mason Street Annex.
Precise rules for the use of capitals cannot be given for work of all kinds. Their insertion or omission will be governed greatly by the subject matter and the style of treatment desired by the proof-reader or the customer and the compositor’s duty will not go further than to maintain some consistency in their use in each piece of work. When he has copy in which capitals are used as in the following example he will be expected either to discard all capitals except at the beginning of the sentences or to capitalize the words as in the second example:
Fifty styles of the Smartest and nobbiest wheel specialties for ponies and Small horses, Pony carts, light horse novelties, traps, wagons, Harness, Saddles, etc.