Fifty Styles of the Smartest and Nobbiest Wheel Specialties for Ponies and Small Horses, Pony Carts, Light Horse Novelties, Traps, Wagons, Harness, Saddles, etc.
In lines of large display, like head-lines, set in capitals and lower-case, all the important words should begin with capitals. Unimportant words, such as of, the, by, for, but, in, etc., except when they are at the beginning of the displayed phrase, are not capitalized.
Notice to the Public
The Best is the Cheapest
A Great Bargain in Hats
By Right of Conquest
For Love and Honor
A line of capitals containing an abbreviation or other short word should have capitals throughout when possible, as in the second form of these examples:
JOHN SMITH, Jr. JOHN SMITH, JR.
ROBINSON & Co. ROBINSON & CO.
In advertisement display lines like the following are permissible:
The GOLDEN HARVESTER
REGAL SHOES for Men
Combinations of different sizes and styles of types are also common and serve their purpose properly, as in this style, often used in billheads, etc.
to THOMAS W. ABBOTT, dr.
In account with FRANK ABBOTT
Combinations of large and small capitals and lower-case like the following are, however, not approved: