william brown, President
The words in small capitals as well as the word in lower-case should begin with large capitals, like this:
William Brown, President
When lines of capitals are used in books and pamphlets, for headings and display, they should be used consistently—that is, all headings of a similar kind should be alike in any piece of work, and not one heading in capitals and another in lower-case. The composition of a title page is more pleasing when its chief lines are in one style of letters, giving a harmonious effect. When lines of capitals and lines of lower-case are interspersed in a page an appearance of confusion is liable to be the result.
SUPPLEMENTARY READING
A Manual for Writers. By John Matthews Manley and John Arthur Powell. The University of Chicago Press, Chicago.
The Writer’s Desk Book. By William Dana Orcutt. Frederick Stokes Company, New York.
Correct Composition. By Theodore L. DeVinne. The Oswald Publishing Company, New York.