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1. GENERALIZATION—Everyone is doing it.

2. SNOB APPEAL—A special thing for a special group: Heroes wear only Hot Stuff clothes.

3. LOADED LANGUAGE—Emotionally connotative terms of derision: He is a "Mutt." (Not only a dog but also a worthless cur.)

4. NAME CALLING—This is often used to discredit someone. It is also often a problem evasion rather than a problem solving strategy that uses:

i. SARCASM.

ii. CYNICISM.

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