The chief characteristic, then, seems to be a certain reflex psychological action of the bromidic brain. This is evidenced by the accepted bromidic belief that each of the ordinary acts of life is, and necessarily must be, accompanied by its own especial remark or opinion. It is an association of ideas intensified in each generation by the continual correlation of certain groups of brain cells. It has become not only unnecessary for him to think, but almost impossible, so deeply these well-worn paths of thought have become. His intellectual processes are automatic—his train of thought can never get off the track.


A single illustration will suffice for analysis. You have heard it often enough; fie upon you if you have said it!

If you saw that sunset painted in a picture, you’d never believe it would be possible!


It must be borne distinctly in mind that it is not merely because this remark is trite that it is bromidic; it is because that, with the Bromide, the remark is inevitable. One expects it from him, and one is never disappointed. And, moreover, it is always offered by the Bromide as a fresh, new, apt and rather clever thing to say. He really believes, no doubt, that it is original—it is, at any rate, neat, as he indicates by his evident expectation of applause. The remark follows upon the physical or mental stimulus as the night the day; he cannot, then, be true to any other impulse. Originality was inhibited in him since his great-grandmother’s time. He has “got the habit.”

Accepting his irresponsibility, and with all charity to his undeveloped personality, we may note a few other examples of his mental reflexes. The list is long, but it would take a large encyclopædia to exhaust the subject. The pastime, recently come into vogue, of collecting Bromidioms,[1] is a pursuit by itself, worthy enough of practice if one appreciates the subtleties of the game and does not merely collate hackneyed phrases, irrespective of their true bromidic quality. For our purpose in elucidating the thesis in hand, however, we need cull but a few specimens, leaving the list to be completed by the reader at his leisure.

[1] For this apt and cleverly coined word I am indebted to Mr. Frank O’Malley of the New York “Sun,” who has been one of the most ardent and discriminating collectors of Bromidioms.