Blue will harmonize with the primaries, yellow and red; also with yellow and purple-red, yellow and orange-red, green-yellow and red, green-yellow and purple-red, and green-yellow and orange-red. Any of the pairs of colors named will form a good combination with blue, in their normal state, or when reduced with white, or modified with gray, or darkened with black.
Orange will harmonize with green and violet, green and purple-violet, blue-green and violet, blue-green and purple-violet, sea-green and purple-violet, and sea-green and purple, in their normal state, or when reduced with white, or modified with gray, or darkened with black.
Green will harmonize with violet and orange, violet and orange-red, blue-violet and orange-red, and purple-violet and orange, in their normal state, or when reduced with white, or modified with gray, or darkened with black.
Purple will harmonize with orange and blue-green, orange and sea-green, yellow-orange and blue-green, yellow-orange and sea-green, and orange-yellow and sea-green, in their normal state, or when reduced with white, or modified with gray, or darkened with black.
Bill-Posting For The Local Advertiser
Advertising is appealing to people through their common sense and their artistic sense in order to win their dollars and cents.
Bill-posting is a logical and splendid medium for the local advertiser, and the baker, the butcher, the candlestick maker can use it with equal facility and advantage.
Posting can be used by the local merchant as the one and only medium, or as a supplement to his newspaper or street-car announcements. Its use has in the past been largely confined to the latter, but this has been chiefly because of the high cost of posters in the small quantities needed for local work. This difficulty is being overcome by the issue of stock posters for every line of business, and it is now possible to get from your local bill-posters either the paper itself or information where you can buy it for nearly every trade and every line of goods which would bear advertising. These posters are made up with a blank space at the bottom for printing in the name of the local merchant. Moreover, many manufacturers to-day furnish posters, imprinted with the local dealer’s name, if he will but post them.
Local poster advertising can be made either general or specific—it can advertise the full line or special sales. The specific advertising is usually more productive than the publicity style. Here are a few suggestions of specific opportunities for local merchants;