Advertising has made more reputations than literature—Scott’s Emulsion is better known than Scott’s Marmion, the grim pill of Dr. Munyon takes the palm from the Pilgrim of John Bunyon, while Douglas, the $3 shoe man, won fame, fortune and a governorship, while Stephen A. Douglas, the little giant and foe of Abe Lincoln, is almost forgotten.
Size of Posters
It takes a live advertiser to swim up stream; any dead one can float down.
Posters are measured by sheets, the standard size of a sheet being 28 × 42 inches, which includes the white margin.
- An 8-sheet poster consists of eight 28 × 42 sheets.
- A 12-sheet poster of twelve 28 × 42 sheets.
- A 16-sheet poster of sixteen 28 × 42 sheets.
- A 24-sheet poster of twenty-four 28 × 42 sheets.
- A 32-sheet poster of thirty-two 28 × 42 sheets.
The following diagrams will show the sizes of posters of most common usage:
| 1-Sheet 28 × 42 | 2-Sheet 56 × 42 | 4-Sheet 8 ft. 10 in. × 3 ft. 6 in. | 8-Sheet 8 ft. 10 in. × 6 ft. 9 in. |
| 12-Sheet 8 ft. 10 in. × 10 ft. | 16-Sheet 8 ft. 10 in. × 13 ft. 3 in. | 24-Sheet 8 ft. 10 in. × 20 ft. |