The cheap sketch is the most expensive in the end.
There are all kinds of posters, just as there are all grades of printing and paper, and therefore there is a great variance in costs.
Shun the cheap poster and buy the best the lithographer can turn out. The posting costs nearly ten times the cost of the poster—and the expense of posting is just the same for a bad poster as a good one.
For the reason that one often wishes to know “about” what a certain quantity of posters of a certain size would cost, the following table of approximate costs is given. Everything depends upon the make-up of your sketch and the manner in which it can be handled. An eight-sheet poster with five colors on every sheet will cost much more than the same size poster with five colors on some sheets and two on others. These prices are based, therefore, on the average run of pictorial posters:
Approximate Cost of an Ordinary Pictorial Poster.
| First M | Additional Thousands Run at the Same Time | |
|---|---|---|
| 8-Sheet | ||
| 2 colors | $250.00 | $125.00 |
| 3 colors | 300.00 | 150.00 |
| 4 colors | 350.00 | 200.00 |
| 5 colors | 400.00 | 250.00 |
| 16-Sheet | ||
| 2 colors | 525.00 | 325.00 |
| 3 colors | 575.00 | 375.00 |
| 4 colors | 650.00 | 450.00 |
| 5 colors | 725.00 | 500.00 |
| 24-Sheet | ||
| 2 colors | 850.00 | 500.00 |
| 3 colors | 1000.00 | 600.00 |
| 4 colors | 1100.00 | 675.00 |
| 5 colors | 1250.00 | 750.00 |
Above estimates are based on paper weighing 140 lbs. to the ream—size 42″ x 56″. Stone-drawing included, but not cost of original sketch.
Helpful Hints
Use good paper and non-fading inks.