In other words, the second skill of skilled labor is skill in making arrangements for being believed in and believing in others. Its second skill is in advertising and in being advertised to.
3. The other group concerned in industry is one which I like to call the Skilled Consumers.
The people have a right to have capital skilled in considering them, and labor skilled in considering them, at every point.
The people are the employers of all employers and of all employees.
The saying among business men and merchants in case of quarrel, "The customer is always right," has to be in the long run treated in a democracy as if it were approximately true.
What the consumers have to do in a democracy, however, in a singular degree is to live up to it. The consumers must make, and I believe are going to make, elaborate arrangements for being skilled consumers.
Skilled capital has organized.
Skilled labor has organized.
And now the consumers, or the people, if they are to be skilled, and if they are to get out of skilled capital and skilled labor what they want, will organize their skill to get it. They will organize to help the best skilled capital at the expense of the worst, to help the best skilled labor at the expense of the worst.
In other words, the secret of industrial democracy and of making industrial democracy work, lies in making the people skilled in conveying their wishes to the skilled capital and skilled labor waiting on them.