“I want,” said my uncle, “half a pound of every sort of soap you got. Yes, I want to take them now. Wait a moment, George.... Now what sort of soap d’you call that?”
At the third repetition of that question the young man said, “Moggs’ Domestic.”
“Right,” said my uncle. “You needn’t guess again. Come along, George, let’s go to a telephone and get on to Moggs. Oh—the order? Certainly. I confirm it. Send it all—send it all to the Bishop of London; he’ll have some good use for it—(First-rate man, George, he is—charities and all that)—and put it down to me, here’s a card—Ponderevo—Tono-Bungay.”
Then we went on to Moggs and found him in a camel-hair dressing-jacket in a luxurious bed, drinking China tea, and got the shape of everything but the figures fixed by lunch time.
Young Moggs enlarged my mind considerably; he was a sort of thing I hadn’t met before; he seemed quite clean and well-informed and he assured me to never read newspapers nor used soap in any form at all, “Delicate skin,” he said.
“No objection to our advertising you wide and free?” said my uncle.
“I draw the line at railway stations,” said Moggs, “south-coast cliffs, theatre programmes, books by me and poetry generally—scenery—oh!—and the Mercure de France.”
“We’ll get along,” said my uncle.
“So long as you don’t annoy me,” said Moggs, lighting a cigarette, “you can make me as rich as you like.”
We certainly made him no poorer. His was the first firm that was advertised by a circumstantial history; we even got to illustrated magazine articles telling of the quaint past of Moggs. We concocted Moggsiana. Trusting to our partner’s preoccupation with the uncommercial aspects of life, we gave graceful history—of Moggs the First, Moggs the Second, Moggs the Third, and Moggs the Fourth. You must, unless you are very young, remember some of them and our admirable block of a Georgian shop window. My uncle brought early nineteenth-century memoirs, soaked himself in the style, and devised stories about old Moggs the First and the Duke of Wellington, George the Third and the soap dealer (“almost certainly old Moggs”). Very soon we had added to the original Moggs’ Primrose several varieties of scented and superfatted, a “special nurseries used in the household of the Duke of Kent and for the old Queen in Infancy,” a plate powder, “the Paragon,” and a knife powder. We roped in a good little second-rate black-lead firm, and carried their origins back into the mists of antiquity. It was my uncle’s own unaided idea that we should associate that commodity with the Black Prince. He became industriously curious about the past of black-lead. I remember his button-holing the president of the Pepys Society.