She makes considerable money by giving lessons to women in the management of a car.
PLAN No. 4. PAID READING MATTER FOR NEWSPAPERS
Just after the panic of 1893, when jobs were not to be had, an advertising man made a contract with a Denver daily newspaper to conduct a column of small reading notices, on a commission of forty per cent. He went among the small merchants who were not advertising in the display columns, and found they were willing to spend a little money each month in that sort of publicity, though not able to advertise extensively.
He wrote attractive items for each one, and had them set up in the form of news matter. By keeping his column free from display lines and other indications of advertising, he soon built up a very handsome column, which many merchants were willing to patronize, as the cost was small and the results extremely satisfactory.
He also wrote special articles that looked and read exactly like news items, and even secured columns of interviews, at regular rates, with leading business men concerning general trade conditions, thereby aiding in restoring public confidence following that panicky period. His commissions during that year of hard times averaged forty dollars per week, and he had made many thousands of dollars for the paper besides.
This plan is not so easy to work as it was then, as all paid articles must now be followed by the word “adv,” meaning advertisement; and yet, even with that handicap, reading notices are still regarded by many people as more effective than display advertisements, and the man who has a talent for writing that class of matter can still make good money by doing so.
PLAN No. 5. VACANT LOTS KEPT CLEAN
Here is the case of a woman who, though having only a few hundred dollars, had a lot of foresight and energy, and these qualities enabled her to originate a plan that paid.
Thousands of vacant lots in her city were covered with weeds that were an eyesore to their respective neighborhoods, and detracted from their appearance when shown to prospective purchasers. She went to the agents for these lots, made contracts with them under which she was to keep them clean of weeds the entire season for $3 per one hundred feet frontage, bought a mowing machine with her $100, and went to work. She also contracted to mow the lawns of a large number of people, hiring thirty men at $1.50 per day to do the work, and charging $2 per day for the work done by each man. The profits of her first month’s work paid for her mowers and her advertising, but after that all the profit was hers. The summer’s work, after paying all expenses, including her own board and clothes, netted her $1,200. The next season she contracted to keep the weeds from city lots that aggregated 2,000 acres, at $3 per one hundred feet frontage, plowed those lots all up, sowed them in wheat, kept fifty men employed, mowed more lawns, cut and threshed her wheat, and found she had made $11,000, with good prospects of making a great deal more the next year.
And all she had to start on was a few hundred dollars and a plan.