PLAN No. 1086. RETAIL SELLING
Large department stores and the chain stores offer opportunities for profitable employment at better salaries than were commonly paid a few years ago in the retail trade, and training for real salesmanship in this field is now available.
Men whose disabilities indicate as suitable for them physically more or less inactive types of employment, and who are not so injured as to make intimate contact with the public undesirable, may find in expert salesmanship opportunities worthy of their serious consideration. Positions as department heads or buyers are open to men who meet with conspicuous success as salesmen.
Why Training Is Necessary
The man behind the counter is no longer looked upon as clerk whose sole duty it is to hand out that which is asked for. He is classed as a salesman who has it within his power to build up the business of his department by winning and holding good customers. Knowledge of the well-defined principles of salesmanship and of his wares is quite as important to the “inside,” or store salesman, as it is to the man “on the road.” It is only by the right kind of training that such knowledge can be acquired. For the disabled soldier to learn “by experience” would require too much time.
Where Training Can Be Secured
Training for this occupation can be obtained through part-time extension day or evening courses in many cities. Then, too, many large stores maintain educational departments where training on an apprenticeship basis can be arranged for by the Federal Board for Vocational Education. Men preparing for this work have the advantage of being able to earn wages while they are taking training.
Promotion and Salaries
Success in this vocation will surely mean promotion. The usual promotion stream for men who have received good training runs from stock keeper, through junior salesman, salesman, assistant buyer, to buyer. Salaries range from $12 a week for beginners up to several thousand a year for department heads. It is also possible for men who have the necessary capital to look forward to establishment of a retail business of their own, if they prefer to be independent of an employer. Training for success in developing a retail business should be even broader and more thorough than that required for salesmanship in a store operated by others.