We realize this. We know that every purchase you make in our store must have service with it.
Service—good service—is supplying your needs in the best, quickest, and most economical way.
So we start by buying right. When a clever salesman offers us some job goods at a long-profit price, we just can't hear him, but, when he offers us goods that will win us satisfied friend-customers, we can easily hear his faintest whisper.
We don't blindly take his word for it, either; for, while we have a lot to learn, we know how to judge values, because we know our business—we are practical.
But service does not stop here. Our goods must be kept in perfect condition. Our goods must never get into a "frowsty," shop-damaged state.
Careful buying helps us to get goods that command a ready sale. They are fitted exactly to our friend-customers' needs.
This is why we have earned the confidence and good-will of so many people. They know they get what they need—and not just what a salesman wants to get rid of.
We sometimes refuse to sell to a customer because we know that he needs something different from what we have.
Sounds funny, doesn't it, to turn money away? But it pays us, because people know we consider their needs first—our welfare automatically follows.