For an hour or more we had an animated discussion on what rules of conduct we ought to adopt for our store, and finally we worked up a list of twenty-one, which I give as follows:
1. No customer must leave our store dissatisfied.
2. The customer on whom you wait requires all your attention.
3. Approach the customer who enters the store; do not wait for the customer to approach you.
4. Remember that the object you have in view is to sell goods at a profit to the store, and to the satisfaction of the customer.
5. The more customers you have, and the more each one spends, the nearer you are to the attainment of your sales quota.
6. Customers come into the store for their convenience. Let your speech and manner show that you appreciate the opportunity of serving them.
7. Cleanliness is imperative, from the floor to the ceiling, from your hair and your shoes to your finger nails.
8. A smile costs nothing. Give one to every customer.
9. Show your appreciation of their patronage by always saying "Thank you" when giving the package or the change.