10. Customers come into the store to buy merchandise, not to talk to, or admire you. Do not wear anything, or say anything, that will distract attention away from the goods to yourself.
11. Repeat the name and address of a customer whenever goods have to be charged or delivered. An error in writing the name of a customer is almost a crime.
12. Write distinctly so that others will know what you mean.
13. Try to know the names of customers and, when addressing them, use their names.
14. Never correct customers' pronunciation of goods. For preference, adopt their pronunciation.
15. The store is a place for business. Do not allow it to be used as a meeting place for loafers or for gossips. Nothing drives away real customers more quickly than this.
16. "Punctuality is the soul of business." Be at the store punctually and wait on customers promptly.
17. Study your goods and show seasonal articles to all customers whom you can interest in them, especially if the goods are being advertised.
18. Don't wait till you sell the last one of an article before putting it on the want book. Remember that it takes time to get supplies.
19. Exercise care in displaying goods. Goods well displayed are half sold.