Un détail amusant.
Sur le rideau d’annonces des Bouffes on peut lire ce qui suit:
Mesdames, souvenez-vous que les vieilles robes et les ameublements fanés teints par la maison X... sont plus beaux que neufs!
Comme c’est bien en situation!
The next time the reader goes to the theatre the advertisement alluded to catches his eye, and the address is fixed in his memory.
The réclame is at present an important feature of French journalism. It generally pays all parties concerned in its manufacture, and its existence is therefore likely to continue for long. The reader has only to pick up Le Gaulois, Le Figaro, or any of the Parisian lighter papers, and he will be enabled to see for himself to what an extent commerce has infected the Gallic press.
Turning from the réclames to the advertisements proper, we find there are five distinct specimens of the latter, so far as style is concerned. Each one of these has its modifications, but the following samples will be found very near the mark. The first will serve a double purpose, as it seems to point out that despite the ridicule cast on English costumes by Parisian satirists, there are not a few who wear them, though they have every opportunity of appearing in the Frenchest of French fashions:—
PANTALONS ANGLAIS
FAITS SUR MESURE: 19 fr 50
OLD ENGLAND