Definitions: Essays in Contemporary Criticism [First Series]

by Henry Seidel Canby

Of course there are new elements in literary popularity. The wave of interest used to move more slowly. Now thousands, and sometimes millions, read the popular story almost simultaneously, and see it, just a little later on the films. Millions, also, of the class which never used to read at all are accessible to print and have the moving pictures to help them.

But popularity has not changed its fundamental characteristics. The sweep of one man's idea or fancy through other minds, kindling them to interest, has been typical since communication began. The Greek romances of Heliodorus may be analyzed for their popular elements quite as readily as "If Winter Comes." "Pilgrim's Progress" and "The Thousand and One Nights" could serve as models for success, and the question, What makes popularity in fiction? be answered from them with close, if not complete, reference to the present. However, the results of an inquiry into popularity will be surer if we stick to modern literature, not forgetting its historical background. Human nature, which changes its essence so slowly through the centuries, nevertheless shows rapid alterations of phase. The question I propose, therefore, is, What makes a novel popular in our time?

I do not ask it for sordid reasons. What makes a novel sell 100,000 copies, or a short story bring $1000? may seem the same query; but it does not get the same answer, or, apparently, any answer valuable for criticism. A cloud descends upon the eyes of those who try to teach how to make money out of literature and blinds them. Their books go wrong from the start, and most of them are nearly worthless. They propose to teach the sources of popularity, yet instead of dealing with those fundamental qualities of emotion and idea which (as I hope to show) make popularity, their tale is all of emphasis, suspense, beginnings and endings, the relativity of characters, dialogue, setting— useful points for the artisan but not the secret of popularity, nor, it may be added, of greatness in literature. Technique is well enough, in fact some technique is indispensable for a book that is to be popular, but it is the workaday factor in literature, of itself it accomplishes nothing.

But technique can be taught. That is the explanation of the hundred books upon it, and their justification. You cannot teach observation, or sympathy, or the background of knowledge which makes possible the interpretation and selection of experience—not at least in a lesson a week for nine months. Hence literary advisers who must teach something and teach it quickly are drawn, sometimes against their better judgment, to write books on technique by which criticism profits little. Technical perfection becomes their equivalent for excellence and for popularity. It is not an equivalent. More than a mason is required for the making of a statue.

I disclaim any attempt to teach how to be popular in this essay, although deductions may be made. I am interested in popularity as a problem for criticism. I am interested in appraising the pleasure to be got from such popular novels as "The Age of Innocence," "Miss Lulu Bett," "If Winter Comes," or "The Turmoil" —and the not infrequent disappointments from others equally popular. I am especially interested in the attempt to estimate real excellence, an attempt which requires that the momentarily popular shall be separated from the permanently good; which requires that a distinction be made between what must have some excellence because so many people like it, and what is good in a book whether many people like it or not. Such discrimination may not help the young novelist to make money, but it can refine judgment and deepen appreciation.

As for the popularity and its meaning, there need be no quarrel over that term. Let us rule out such accidents as when a weak book becomes widely known because it is supposed to be indecent, or because it is the first to embody popular propaganda, or because its hero is identified with an important figure of real life, or for any other casual reason. If a novel, because of the intrinsic interest of its story, or on account of the contagion of the idea it contains, is widely read by many kinds of readers, and if these readers on their own initiative recommend the book they have read to others, that is popularity, and a sufficient definition.

Perfection of form is not enough to make a book popular. A story has to move or few will read it, but it is doubtful whether a greater technical achievement than this is required for popularity. "Samson Agonistes" is technically perfect, but was never popular, while, to pass from the sublime to its opposite, "This Side of Paradise" was most crudely put together, and yet was popular. The best-built short stories of the past decade have not been the most popular, have not even been the best. No popular writer but could have been (so I profoundly believe) more popular if he had written better. But good writing is not a specific for unpopularity. The excellent writing of Howells could not give him Mark Twain's audience. The weak and tedious construction of Shakespeare's "Antony and Cleopatra," the flat style of Harold Bell Wright's narratives, has not prevented them from being liked. Form is only a first step toward popularity.

Far more important is an appeal to the emotions, which good technique can only make more strong. But what is an appeal to the emotions? "Uncle Tom's Cabin" appealed to the emotions, and so does "Get-Rich-Quick Wallingford." To what emotions does the popular book appeal? What makes "Treasure Island" popular? Why did "Main Street" have such an unexpected and still reverberating success?

"Treasure Island" is popular because it stirs and satisfies two instinctive cravings of mankind, the love of romantic adventure, and the desire for sudden wealth. This is not true, or rather it is not the whole, or even the important, truth, in "Main Street." There the chief appeal is to an idea not an instinct. We left the war nationally self-conscious as perhaps never before, acutely conscious of the contrasts between our habits, our thinking, our pleasures, our beliefs, and those of Europe. When the soldiers oversea talked generalities at all it was usually of such topics. The millions that never went abroad were plucked from their Main Streets, and herded through great cities to the mingled companionship of the camps. "Main Street," when it came to be written, found an awakened consciousness of provincialism, and a detached view of the home town such as had never before been shared by many. Seeing home from without was so general as to constitute, not a mere experience, but a mass emotion. And upon this new conception, this prejudice against every man's Main Street, the book grasped, and thrived. In like manner, "Uncle Tom's Cabin" grew great upon its conception of slavery. "Robert Elsmere" swept the country because of its exploitation of freedom in religious thought. No one of these books could have been written, or would have been popular if they had been written, before their precise era; no one is likely long to survive it, except as a social document which scholars will read and historians quote.

Roughly then, the appeal which makes for popularity is either to the instinctive emotions permanent in all humanity, though changing shape with circumstances, or to the fixed ideas of the period, which may often and justly be called prejudice. A book may gain its popularity either way, but the results of the first are more likely to be enduring. "Paradise Lost," the least popular of popular poems, still stirs the instinctive craving for heroic revolt, and lives for that quite as much as for the splendors of its verse. Dryden's "Hind and the Panther," which exploited the prejudices of its times, and was popular then, is almost dead.