What are these instinctive cravings that seek satisfaction in fiction and, finding it, make both great and little books popular? Let me list a few without attempting to be complete.
First in importance probably is the desire to escape from reality into a more interesting life. This is a foundation, of course, of all romantic stories, and is part of the definition of the romantic, but it applies to much in literature that is not usually regarded as romance. A more interesting life than yours or mine does not mean one we should wish actually to live, otherwise it would be difficult to account for the taste for detective stories of many sedentary bank presidents; nor does it mean necessarily a beautiful, a wild, a romantic life. No, we wish to escape to any imagined life that will satisfy desires suppressed by circumstance, or incapable of development in any attainable reality.
This desire to escape is eternal, the variety differs with the individual and still more with the period. While youthful love, or romantic adventure as in "Treasure Island," has been an acceptable mode for literature at least as far back as the papyrus tales of the Egyptians, more precise means of delivery from the intolerable weight of real life appear and disappear in popular books. In the early eighteen hundreds, men and women longed to be blighted in love, to be in lonely revolt against the prosaic well-being of a world of little men. Byron was popular. In the Augustan age of England, classic antiquity was a refuge for the dreaming spirit; in Shakespeare's day, Italy; in the fifteenth century, Arthurian romance. Just at present, and in America, the popularity of a series of novels like "The Beautiful and Damned," "The Wasted Generation," "Erik Dorn," and "Cytherea," seems to indicate that many middle-aged readers wish to experience vicariously the alcoholic irresponsibility of a society of "flappers," young graduates, and country club rakes, who threw the pilot overboard as soon as they left the war zone and have been cruising wildly ever since. We remember that for a brief period in the England of Charles II, James II, and William and Mary, rakishness in the plays of Wycherley and Congreve had a glamour of romance upon it and was popular. Indeed, the novel or drama that gives to a generation the escape it desires will always be popular. Test Harold Bell Wright or Zane Grey, Rudyard Kipling or Walter Scott, by this maxim, and it will further define itself, and ring true. Another human craving is the desire to satisfy the impulses of sex. This is much more difficult to define than the first because it spreads in one phase or another through all cravings. Romance of course has its large sex element, and so have the other attributes to be spoken of later. However, there is a direct and concentrated interest in the relations between the sexes which, in its finer manifestations, seeks for a vivid contrast of personalities in love; in its cruder forms desires raw passion; in its pathological state craves the indecent. A thousand popular novels illustrate the first phase; many more, of which the cave- man story, the desert island romance, "The Sheik" and its companions are examples, represent the second; the ever-surging undercurrent of pornography springs to satisfy the third.
Many sex stories are popular simply because they satisfy curiosity, but curiosity in a broader sense is a human craving which deserves a separate category. Popular novels seldom depend upon it entirely, but they profit by it, sometimes hugely. A novel like Dos Passos's "Three Soldiers," or Mrs. Wharton's "Age of Innocence," or Mrs. Atherton's "Sleeping Fires," makes its first, though not usually its strongest, appeal to our curiosity as to how others live or were living. This was the strength of the innumerable New England, Creole, mountaineer, Pennsylvania Dutch stories in the flourishing days of local color. It is a prop of the historical novel and a strong right arm for the picture melodrama of the underworld or the West. Indeed, the pictures, by supplying a photographic background of real scenes inaccessible to the audience have gained a point upon the written story.
Curiosity is a changeable factor, a sure play for immediate popularity, but not to be depended upon for long life. It waxes and wanes and changes its object. Just now we are curious about Russia, the South Sea Islanders, and night life on Broadway; to- morrow it may be New Zealand and Australia, the Argentine millionaire, and quite certainly the Chinese and China. Books appealing to the craving for escape have a longer life, for a story that takes a generation out of itself into fairyland keeps some of its power for the next. Nevertheless, the writer who guesses where curious minds are reaching and gives them what they want, puts money in his purse.
A fourth craving, which is as general as fingers and toes, is for revenge. We laugh now at the plays of revenge before "Hamlet," where the stage ran blood, and even the movie audience no longer enjoys a story the single motive of which is physical revenge. Blood for blood means to us either crime or rowdyism. And yet revenge is just as popular in literature now as in the sixteenth century. Only its aspect has changed. Our fathers are not butchered in feuds, our sons are not sold into slavery, and except in war or in street robberies we are not insulted by brute physical force. Nevertheless we are cheated by scoundrels, oppressed by financial tyranny, wounded by injustice, suppressed by self-sufficiency, rasped by harsh tempers, annoyed by snobbery, and often ruined by unconscious selfishness. We long to strike back at the human traits which have wronged us, and the satiric depiction of hateful characters whose seeming virtues are turned upside down to expose their impossible hearts feeds our craving for vicarious revenge. We dote upon vinegarish old maids, self- righteous men, and canting women when they are exposed by narrative art, and especially when poetic justice wrecks them. The books that contain them bid for popularity. It happens that in rapid succession we have seen three novels in which this element of popular success was strong: Miss Sinclair's "Mr. Waddington of Wyck," "Vera," by the author of "Elizabeth in Her German Garden," and Mr. Hutchinson's "If Winter Comes." The first two books focus upon this quality, and their admirable unity gives them superior force; but it is noteworthy that "If Winter Comes," which adds other popular elements in large measure to its release of hate, has been financially the most successful of the three.
To these deep cravings of the heart must be added another of major importance. I mean aspiration, the deep desire of all human without exception sometimes to be better, nobler, finer, truer. Stories of daring in the face of unconquerable odds, stories of devotion, above all stories of self-sacrifice are made to gratify this emotion. They are purges for the restless soul. Some critic of our short story discovered not long ago that the bulk of the narratives chosen for reprinting had self-sacrifice as theme. This is precisely what one would expect of comfortable, ease-loving peoples, like the Germans before the empire and the Americans of our generation. When no real sacrifice of goods, of energy, of love, or of life is necessary, then the craving for stories of men who give up all and women who efface themselves is particularly active. The hard, individualistic stories of selfish characters— Ben Hecht's for example, and Scott Fitzgerald's—have been written after a war period of enforced self-sacrifice and by young men who were familiar with suffering for a cause. But most American readers of our generation live easily and have always lived easily, and that undoubtedly accounts for the extraordinary popularity here of aspiring books. Reading of a fictitious hero who suffers for others is a tonic for our conscience, and like massage takes the place of exercise. By a twist in the same argument, it may be seen that the cheerful optimist in fiction, who Pollyannawise believes all is for the best, satisfies the craving to justify our well-being. I do not, however, mean to disparage this element of popularity. It is after all the essential quality of tragedy where the soul rises above misfortune. It is a factor in noble literature as well as in popular success.
So much for some of the typical and instinctive cravings which cry for satisfaction and are the causes of popularity. To them may be added others of course, notably the desire for sudden wealth, which is a factor in "Treasure Island" as in all treasure stories, and the prime cause of success in the most popular of all plots, the tale of Cinderella, which, after passing through feudal societies with a prince's hand as reward, changed its sloven sister for a shopgirl and King Cophetua into a millionaire, and swept the American stage. To this may also be added simpler stimulants of instinctive emotion, humor stirring to pleasant laughter, pathos that exercises sympathy, the happy ending that makes for joy. Stories which succeed because they stir and satisfy in this fashion are like opera in a foreign tongue, which moves us even when we do not fully understand the reason for our emotion. They differ from another kind of popular story, in which a popular idea rather than an instinctive emotion is crystallized, and which now must be considered.
Each generation has its fixed ideas. A few are inherited intact by the generation that follows, a few are passed on with slight transformation, but most crumble or change into different versions of the old half-truths. Among the most enduring of prejudices is the fallacy of the good old times. Upon that formula nine-tenths of the successful historical romances are built. That American wives suffer from foreign husbands, that capital is ruthless, that youth is right and age wrong, that energy wins over intellect, that virtue is always rewarded, are American conceptions of some endurance that have given short but lofty flights to thousands of native stories.
More important, however, in the history of fiction are those wide and slow moving currents of opinion, for which prejudice is perhaps too narrow a name, which flow so imperceptibly through the minds of a generation or a whole century that there is little realization of their novelty. Such a slow-moving current was the humanitarianism which found such vigorous expression in Dickens, the belief in industrial democracy which is being picked up as a theme by novelist after novelist to-day, or the sense of the value of personality and human experience which so intensely characterizes the literature of the early Renaissance.