[If It Fits You, Wear this Cap]
If It Fits You, Wear this Cap
Advertising isn't a crucible with which lazy, bigoted and incapable merchants can turn incompetency into success—but one into which brains and tenacity and courage can be poured and changed into dollars. It is only a short cut across the fields—not a moving platform. You can't “get there” without “going some.”
It's a game in which the worker—not the shirker—gets rich.
By its measurement every man stands for what he is and for what he does, not for what he was and what he did.
Every day in the advertising world is another day and has to be taken care of with the same energy as its yesterday.
The quitter can't survive where the plugger has the ghost of a chance.
Advertising doesn't take the place of business talent or business management. It simply tells what a business is and how it is managed. The snob whose father created and who is content to live on what was handed to him, can't stand up against the man who knows he must build for himself.
What makes you think that you are entitled to prosper as well as a competitor who works twice as hard for his prosperity?