Machines should be sold upon their merits, and not by disparaging or running down other machines. You will find that your customers will place more reliance upon what you say if you leave all other machines alone, and show the good features of your own and demonstrate them in actual work. An agent never makes any progress by running down or trying to show the defects of others, and you will be better able to sustain your prices and the reputation of your machines by following the course indicated above. Therefore, it is our wish that you should hold to your prices firmly, present your machines in the very best possible light, and use all honourable means for making a fair and honest sale; but if you are unfortunate enough to lose your sale, and some competitor gains it, don’t be persuaded to put yours in the field by the side of your competitor, or try in any way to break up the sale; and do not, until the purchaser has discarded another machine, offer to put one of ours in its place.

Of course we do not mean by this that you shall stand quietly by and see other agents break up your sales, or if others habitually do this that you shall not retaliate, but you must not be the first to inaugurate this practice. We are always ready to meet fair and honest competition.

We want our business conducted in a fair and honourable way, and not descend to ways that are discreditable to us and to you. No one agent can expect to sell all the machines that are wanted in his district, for the poorest machine will have some friends, and, though he may have the very best one, we do not expect he will make every one see it. Let the purchaser take the risk. If he buys an inferior machine he should take the consequences, as if he was deceived or mistaken in his judgment in buying a horse. In such a case you would not think of putting your horse in work the purchaser was doing, to show him yours was the best, with the expectation that he would return the one he had bought because it did not prove quite equal to yours in drawing a load or in driving. If you would not in the case of a horse, why should you, in the case of a mower, reaper, or self-binding harvester? Our advice to you is:

1st. Hold firmly to your prices.

2d. Sell your own machine. Convince your purchaser that you have the best machine made.

3d. Settle for the machine at time of delivery. A machine works much better after being settled for.

4th. If you lose the sale do not try to break up the sale of your competitor. It won’t pay.

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The king of the field test was William N. Whiteley. No other reaper king, in any country, received as much renown from his personal exploits. He was the Charlemagne of the harvest-field. He was as tall as a sapling and as strong as a tree. As a professor in the great field school of agriculture, he has never been surpassed. He could out-talk, outwork, and generally outwit the men who were sent against him. He was a whole exhibition in himself. “I’ve seen Bill Whiteley racin’ his horses through the grain and leanin’ over with his long arms to pick the mice’s nests from just in front of the knife,” said an old Ohio settler.