"A man who maintains throughout an epicurean mood, fixing his aim on his own pleasure, does not catch the full spirit of the chase; his eagerness never gets just the sharpness of edge which imparts to the pleasure its highest zest and flavor. Here comes into view what we may call the fundamental paradox of Hedonism, that the impulse toward pleasure, if too predominant, defeats its own aim. This effect is not visible, or at any rate is scarcely visible, in the case of passive sensual pleasures. But of our active enjoyments generally, whether the activities on which they attend are classed as 'bodily' or as 'intellectual' (as well as of many emotional pleasures), it may certainly be said that we cannot attain them, at least in their best form, so long as we concentrate our aim on them."—Methods of Ethics, 2d ed., p. 41.
Now I think we shall not regard this truth as paradoxical after we have duly analyzed the pleasure of pursuit. The chief components of this pleasure are: First, a renewed consciousness of personal efficiency (made vivid by actual success and partially excited by impending success) which consciousness of personal efficiency, connected in experience with achieved ends of every kind, arouses a vague but massive consciousness of resulting gratifications; and second, a representation of the applause which recognition of this efficiency by others has before brought, and will again bring. Games of skill show us this clearly. Considered as an end in itself, the good cannon which a billiard player makes yields no pleasure. Whence then does the pleasure of making it arise? Partly from the fresh proof of capability which the player gives to himself, and partly from the imagined admiration of those who witness the proof of his capability: the last being the chief, since he soon tires of making cannons in the absence of witnesses. When from games which, yielding the pleasures of success, yield no pleasure derived from the end considered intrinsically, we pass to sports in which the end has intrinsic value as a source of pleasure, we see substantially the same thing. Though the bird which the sportsman brings down is useful as food, yet his satisfaction arises mainly from having made a good shot, and from having added to the bag which will presently bring praise of his skill. The gratification of self-esteem he immediately experiences; and the gratification of receiving applause he experiences, if not immediately and in full degree, yet by representation; for the ideal pleasure is nothing else than a faint revival of the real pleasure. These two kinds of agreeable excitement present in the sportsman during the chase constitute the mass of the desires stimulating him to continue it; for all desires are nascent forms of the feelings to be obtained by the efforts they prompt. And though while seeking more birds these representative feelings are not so vividly excited as by success just achieved, yet they are excited by imaginations of further successes; and so make enjoyable the activities constituting the pursuit. Recognizing, then, the truth that the pleasures of pursuit are much more those derived from the efficient use of means than those derived from the end itself, we see that "the fundamental paradox of hedonism" disappears.
These remarks concerning end and means, and the pleasure accompanying use of the means as added to the pleasure derived from the end, I have made for the purpose of drawing attention to a fact of profound significance. During evolution there has been a superposing of new and more complex sets of means upon older and simpler sets of means, and a superposing of the pleasures accompanying the uses of these successive sets of means, with the result that each of these pleasures has itself eventually become an end. We begin with a simple animal which, without ancillary appliances, swallows such food as accident brings in its way; and so, as we may assume, stills some kind of craving. Here we have the primary end of nutrition with its accompanying satisfaction, in their simple forms. We pass to higher types having jaws for seizing and biting—jaws which thus, by their actions, facilitate achievement of the primary end. On observing animals furnished with these organs, we get evidence that the use of them becomes in itself pleasurable irrespective of the end: instance a squirrel which, apart from food to be so obtained, delights in nibbling everything it gets hold of. Turning from jaws to limbs we see that these, serving some creatures for pursuit and others for escape, similarly yield gratification by their exercise; as in lambs which skip and horses which prance. How the combined use of limbs and jaws, originally subserving the satisfaction of appetite, grows to be in itself pleasurable, is daily illustrated in the playing of dogs. For that throwing down and worrying which, when prey is caught, precedes eating, is, in their mimic fights, carried by each as far as he dares. Coming to means still more remote from the end, namely, those by which creatures chased are caught, we are again shown by dogs that when no creature is caught there is still a gratification in the act of catching. The eagerness with which a dog runs after stones, or dances and barks in anticipation of jumping into the water after a stick, proves that apart from the satisfaction of appetite, and apart even from the satisfaction of killing prey, there is a satisfaction in the successful pursuit of a moving object. Throughout, then, we see that the pleasure attendant on the use of means to achieve an end, itself becomes an end.
Now if we contemplate these as phenomena of conduct in general, some facts worthy of note may be discerned—facts which, if we appreciate their significance, will aid us in developing our ethical conceptions.
One of them is that among the successive sets of means, the later are the more remote from the primary end; are, as co-ordinating earlier and simpler means, the more complex; and are accompanied by feelings which are more representative.
Another fact is that each set of means, with its accompanying satisfactions, eventually becomes in its turn dependent on one originating later than itself. Before the gullet swallows, the jaws must lay hold; before the jaws tear out and bring within the grasp of the gullet a piece fit for swallowing, there must be that co-operation of limbs and senses required for killing the prey; before this co-operation can take place, there needs the much longer co-operation constituting the chase; and even before this there must be persisted activities of limbs, eyes, and nose in seeking prey. The pleasure attending each set of acts, while making possible the pleasure attending the set of acts which follows, is joined with a representation of this subsequent set of acts and its pleasure, and of the others which succeed in order; so that along with the feelings accompanying the search for prey, are partially aroused the feelings accompanying the actual chase, the actual destruction, the actual devouring, and the eventual satisfaction of appetite.
A third fact is that the use of each set of means in due order, constitutes an obligation. Maintenance of its life being regarded as an end of its conduct, the creature is obliged to use in succession the means of finding prey, the means of catching prey, the means of killing prey, the means of devouring prey.
Lastly, it follows that though the assuaging of hunger, directly associated with sustentation, remains to the last the ultimate end; yet the successful use of each set of means in its turn is the proximate end—the end which takes temporary precedence in authoritativeness.
§ 59. The relations between means and ends thus traced throughout the earlier stages of evolving conduct, are traceable throughout later stages: and hold true of human conduct, up even to its highest forms. As fast as, for the better maintenance of life, the simpler sets of means and the pleasures accompanying the uses of them, come to be supplemented by the more complex sets of means and their pleasures, these begin to take precedence in time and in imperativeness. To use effectually each more complex set of means becomes the proximate end, and the accompanying feeling becomes the immediate gratification sought; though there may be, and habitually is, an associated consciousness of the remoter ends and remoter gratifications to be obtained. An example will make clear the parallelism.
Absorbed in his business the trader, if asked what is his main end, will say—making money. He readily grants that achievement of this end is desired by him in furtherance of ends beyond it. He knows that in directly seeking money he is indirectly seeking food, clothes, house-room, and the comforts of life for self and family. But while admitting that money is but a means to these ends, he urges that the money-getting actions precede in order of time and obligation, the various actions and concomitant pleasures subserved by them; and he testifies to the fact that making money has become itself an end, and success in it a source of satisfaction, apart from these more distant ends.