The eldest of these publications is The Era, published in London in English. The Era, now edited by Edward Ledger, was started in 1837. It is a kind of guide-book, consisting of twenty-four pages, each containing six columns, in the usual shape of an English newspaper; the price is sixpence a copy. In the title the royal escutcheon, supported by the lion and the unicorn, separates the two words The and Era. [p005]
Half the newspaper is filled with addresses of this kind—
Miss FLORENCE WEST.
Address:
10 Elm Tree Road, N.W.
──────────
Miss MINNIE BELL.
Disengaged.
Crystal Palace.