All these addresses are arranged in alphabetical order. A proprietor can at once discover where the “novelty” with whom he proposes to communicate is temporarily staying.
The Era also serves as a letter-box to all its subscribers. A special department is open under this heading:
THE ERA LETTER-BOX.
Then follows, arranged in columns, an alphabetical list of the persons for whom a note has been sent to the newspaper office.
Adeson, M.
Atleyn, Madame.
Barry, Miss Helen.
Chelli, Miss Erminia, &c.
The remainder of the Era is consecrated to artistically-written accounts of all the new theatrical performances going on in the world, and naturally to offers of employment and advertisements for engagements.
The most extraordinary fancies are allowed free play in the compilation and typographical arrangement of these advertisements. It is a question of attracting notice at [p006] any price. A clever artist unhesitatingly pays for a whole column, in which horizontally, diagonally, as a cross, or an X, he repeats his own name and acquirements three or four hundred times.